Dealer.com Seamless Websites deliver the only complete digital retailing experience in automotive, empowering optimal inventory merchandising and customer engagement throughout the path to purchase and providing an uncompromising, completely controllable digital dealership experience to every customer, on every device.
Informed by pioneering research into automotive shopping patterns, Seamless Websites provide a tailored, device-specific experience. Rather than simply a “scaled down” version of a desktop site, Seamless sites deliver optimal depth and detail through every individual device experience – from homepage to vehicle listings and details pages – resulting in intuitive efficiency, complete brand continuity, and greater engagement and conversion potential.
Every device experience – desktop, mobile, and tablet – is manageable and configurable in one intuitive Composer view, offering centralized control that combines the power of mobile automation with the flexibility of customization. Either make one update that cascades across every device experience automatically, or customize the experience across specific devices based on your particular strategy or insight derived from integrated visualizations like heatmapping and widget mapping, multivariate experiments, and other page-by-page analytics.
Dealer.com Seamless websites now feature pioneering Digital Retailing tools to drive shoppers down the path to purchase and initiate deals online. Fully controllable and configurable for dealers, Digital Retailing combines tools and functionality to increase shopper engagement and generate stronger leads and more sales: 25% of shoppers who engage in FinanceDriver by digital retailing ultimately buy the vehicle. Key features:
The Reserve It Now shopping tool gives your customers the ability to hold a vehicle in inventory through a configurable one-time deposit amount. Accessible from desktop, tablet, or mobile devices, it allows customers to begin the vehicle purchase process remotely, creating low-funnel engagement that transforms shoppers into buyers 24/7.
MyCars, an industry-unique tool allowing car shoppers to save and compare vehicles, has been proven to reduce vehicle time on lot by 7 days. Named “Best in Show” technology at NADA 2013, it increases overall dealership website engagement and provides new insights and advertising opportunities while nurturing both motivated automotive buyers and “stealth shoppers” through the sales process.
Carflix®, our patented video technology, generates a compelling, narrated video for every vehicle in your inventory. Each video is combined with an SEO-friendly video blog post to drive more traffic to your site, and is customizable and trackable to optimize performance. Best of all, Carflix is totally turn-key and automated, so you enjoy the benefits of video – longer time-on-site, increased SEO value, and more conversion – without any technical knowledge or extra time investment.
Dealer.com synchronizes everything you need to digitally market and merchandise your lot. Connected tools and bring vehicle data to life through automation and analytics, powering successful pricing and brand strategy across your website and syndicated everywhere your customers shop for cars.
Success starts with Inventory Lifecycles – which combines the industry’s most powerful automation with complete visibility across your digital strategy. Lifecycles provides centralized insight into every vehicle on your lot, the ability to forecast effectively, and the power to execute profitable merchandising strategy accurately and instantly on your site and throughout the web.
Seamless Inventory integration means OEM and dealership incentives are delivered accurately across your website, including vehicle information pages, where shoppers are the most likely to convert. The fully-automated process ensures total control and consistency – from your own specials to group or OEM-level incentives. And it’s easy to adjust everything – from page appearance to specific publishing rules.
Dealer.com’s Social Tools centralize and streamline the brand-building power of every major social media channel. Easy-to-use features focus on the four most critical aspects of dealership social strategy: group-wide reputation management, content generation and publication, inventory marketing, and analytics. All combine into one intuitive interface, aligning your social marketing into your overall digital strategy.
Our team of SEO experts continuously optimize your site and evolve with search engine algorythms, ensuring online visibility for greater engagement and conversion. The team is aligned with every search trend and produces custom content and detailed reports for on a regular basis. Increase traffic and sales opportunities with years of proven white-hat tactics that align with your strategy.
To learn more about Dealer.com websites, fill out the form below or call 888.717.9390.