SEAMLESS EXPERIENCES FOR EVERY CUSTOMER.'s Seamless Websites ensure an optimal experience from every device – desktop, mobile or tablet - as well as complete control over all three experiences from one Composer view. Precise inventory and incentives automation creates a closer connection to car buyers while holistic SEO maximizes search engine visibility.

Seamless Websites

Seamless Websites

  • Uncompromising optimization
  • Flexible and configurable
Digital Retailing

Digital Retailing

  • Payments, trades, financing
  • Increased engagement
Managed SEO

Managed SEO

  • Bing, Google, Yahoo-certified
  • Continuous monitoring

Seamless Websites Overview

Seamless Websites

Optimize, don’t compromise.

Informed by pioneering research into automotive shopping patterns, Seamless Websites provide a tailored, device-specific experience. Rather than simply a “scaled down” version of a desktop site, Seamless sites deliver optimal depth and detail through every individual device experience – from homepage to vehicle listings and details pages – resulting in intuitive efficiency, complete brand continuity, and greater engagement and conversion potential.

Seamless Composer

Centralized control.

Every device experience – desktop, mobile, and tablet – is manageable and configurable in one intuitive Composer view, offering centralized control that combines the power of mobile automation with the flexibility of customization. Either make one update that cascades across every device experience automatically, or customize the experience across specific devices based on your particular strategy or insight derived from Seamless analytics. learn more about seamless websites  

Digital Retailing

Turn shoppers into buyers. Seamless websites featuring Digital Retailing tools from Dealertrack drive shoppers down the path to purchase, increasing their engagement, and creating stronger leads that result in more sales. Digital Retailing consists of three connected tools that help shoppers calculate payment scenarios, estimate trade-in value, and apply for credit – all from the vehicle detail page.

learn more about digital retailing


Give every vehicle a star turn.

Carflix®, our patented video technology, generates a compelling, narrated video for every vehicle in your inventory. Each video is combined with an SEO-friendly video blog post to drive more traffic to your site, and is customizable and trackable to optimize performance. Best of all, Carflix is totally turn-key and automated, so you enjoy the benefits of video – longer time-on-site, increased SEO value, and more conversion – without any technical knowledge or extra time investment.  

learn more about carflix video


Put your best price forward.

Seamless Inventory integration means OEM and dealership incentives are delivered accurately across your website, including vehicle information pages, where shoppers are the most likely to convert. The fully-automated process ensures total control and consistency – from your own specials to group or OEM-level incentives. And it’s easy to adjust everything – from page appearance to specific publishing rules.


Drive visitors from shortlist to showroom.

MyCars, an industry-unique tool allowing car shoppers to save and compare vehicles, has been proven to reduce vehicle time on lot by 7 days. Named “Best in Show” technology at NADA 2013, it increases overall dealership website engagement and provides new insights and advertising opportunities while nurturing both motivated automotive buyers and “stealth shoppers” through the sales process.

Learn more about MyCars MyCars Family

Reserve It Now

Reserve It Now

Create customers 24/7.

The Reserve It Now shopping tool gives your customers the ability to hold a vehicle in inventory through a configurable one-time deposit amount. Accessible from desktop, tablet, or mobile devices, it allows customers to begin the vehicle purchase process remotely, creating low-funnel engagement that transforms shoppers into buyers 24/7.

Social Media

Manage your community, directly from ControlCenter.’s Social Tools centralize and streamline the brand-building power of every major social media channel. Easy-to-use features focus on the four most critical aspects of dealership social strategy: group-wide reputation management, content generation and publication, inventory marketing, and analytics. All combine into one intuitive interface, aligning your social marketing into your overall digital strategy.

Learn more about Social Tools


Managed SEO

Partner with search engine experts.

Our team of SEO experts continuously align your site with the ever-changing search engines, ensuring optimum online visibility. As part of Google’s SMB Premier Partnership program, the team stays on top of every search trend and produces detailed reports for every campaign. All you need to do is enjoy the results of increased traffic to your site.

Learn more about Managed SEO

Contact Us

To learn more about websites, fill out the form below or call 888.717.9390.

First Name*
Last Name*
State / Province*