Optimize, don’t Compromise

Deliver unrivaled customer experiences and transform leads into deals.

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Only Dealer.com allows you to create and control a complete digital dealership. Our Seamless Website platform delivers unmatched mobile and desktop flexibility, comprehensive inventory merchandising, integrated advertising and digital retailing, and groundbreaking connectivity with vAuto, VinSolutions Connect CRM, Dealertrack, XTime and other Cox Automotive solutions. This unrivaled combination transcends traditional website limitations, allowing you to optimize every aspect of your digital marketing strategy.

Deliver a superior consumer experience.

Dealer.com’s Seamless Website platform is the industry’s most flexible and configurable. You can create the digital environment you and your customers expect through complete mobile and desktop flexibility, personalized, shopper-specific content, and configurable video and retailing tools. The result differentiates you from your competitors and engages your customers more deeply than ever.


Control your complete digital dealership.

Thousands of design choices, plus the ability to create new pages and configure your pricing and merchandising, all come together in the multi-award winning ControlCenter. You’ll have total control over your complete digital strategy.

Transform leads into deals.

With Seamless, you can transcend the traditional boundaries of online “lead generation” by starting and making complete deals online, on every device. The result delivers streamlined deal-making and a seamless online to in-store experience.


Measure and maximize your performance.

With Dealer.com, you’ll understand exactly who is visiting your website, and deliver content that helps move them closer to a purchase. Every site is informed by the industry’s deepest collection of automotive shopper data and backed by the industry’s top analytics tools.

Seamless Mobile


The power of automation and the flexibility of customization come together in the Seamless platform. Every device experience – desktop, mobile, and tablet – is manageable and configurable, helping Seamless outrank and outperform traditional “responsive” platforms.


Digital Retailing


Start and make deals online with the industry’s only online to in-store deal-making solution. Digital Retailing delivers integrated payment, trade, and financing tools as well as MakeMyDeal, the industry’s pioneering real-time communication system.



Outperform your competition on Google and other search engines with Seamless. Every site is engineered for optimum search visibility, and you can partner with our Managed SEO teams to ensure your site attracts the customers and engagement you covet most – from custom pages to feature key vehicles to seasonal events and promotions that enhance your brand in the markets that matter most to you.


CarFlix® Video


Generate a compelling, narrated video for every vehicle in your inventory, automatically. Carflix showcases your vehicles, enhances your SEO, and deepens consumer engagement, and is fully configurable and trackable to optimize performance.


Inventory Merchandising

Inventory_CardFrom configurable pricing and specials to automated inventory exports, Dealer.com websites make profitable inventory merchandising easy. Connected tools – including integration with vAuto – bring vehicle pricing and marketing data to life through automation and analytics and merchandise your inventory automatically.

Incentives Management


With the Seamless platform, OEM and dealership incentives are delivered accurately and automatically across your website. You can create and deploy specials and incentives easily, on every key inventory page, and adjust them on the fly at any time through intuitive ControlCenter dashboards.

Social Tools

The Seamless platform extends your digital strategy to your social community. Easy-to-use features help you manage your reviews and reputation, generate and publish social content for every major social site, market your inventory, and analyze social performance.



Our partnership with Contact At Once! seamlessly integrates industry-leading chat and text with your Dealer.com Website, allowing you to connect with customers anytime. This partnership also offers same-account access to Autotrader.com, Cars.com, and other marketing platforms, so all of your chats and texts come together in the same convenient interface.

Strategic Support and Partnership

Strategic support comes standard with Dealer.com. Our Digital Advising and service teams will work with you to shape an effective strategy, help configure your solution, and connect you to training resources. And for maximum digital performance and efficiency, our Managed Services deliver you the industry’s most effective SEO, Content & Creative, and Social solutions.


Connect with us for a live consultation


Ready to optimize your digital dealership? Connect with us to set up a demo.