Through unsurpassed technology, service, and data integration, Dealer.com connects the auto industry’s top-performing advertising, inventory merchandising, and digital retailing tools into a connected website platform that empowers MINI dealers to successfully attract, engage, and convert online vehicle shoppers. A Cox Automotive brand, Dealer.com’s powerful digital solution features industry-exclusive Seamless Websites, integrated deal-making tools and the largest audience of car buyers in automotive, making every aspect of automotive retailing more profitable for the MINI dealers and more enjoyable for MINI shoppers.
Informed by pioneering research into automotive shopping patterns, Seamless Websites provide a tailored, device-specific experience. Rather than simply a “scaled down” version of a desktop site, Seamless sites deliver optimal depth and detail through every individual device experience – from homepage to vehicle listings and details pages – resulting in intuitive efficiency, complete brand continuity, and greater engagement and conversion potential.
Every device experience – desktop, mobile, and tablet – is manageable and configurable in one intuitive Composer view, offering centralized control that combines the power of mobile automation with the flexibility of customization. Either make one update that cascades across every device experience automatically, or customize the experience across specific devices based on your particular strategy or insight derived from integrated visualizations like heat mapping and widget mapping, multivariate experiments, and other page-by-page analytics.
Dealer.com Digital Retailing drives shoppers down the path to purchase and helps to initiate deal-making online. Fully controllable and configurable for dealers, Digital Retailing combines payment, trade, financing, and deal-making tools to increase shopper engagement and generate stronger leads and more sales. Key features:
- MyCars™ online vehicle shopping cart
- Search-by-payment with real-time payment calculations
- Accurate trade-in offers
- Secure finance applications
- Online vehicle deposit tools
- Start and make deals online
Carflix®, our patented video technology, generates a compelling, narrated video for every vehicle in your inventory. Each video is combined with an SEO-friendly video blog post to drive more traffic to your site, and is customizable and trackable to optimize performance. Best of all, Carflix is totally turn-key and automated, so you enjoy the benefits of video – longer time-on-site, increased SEO value, and more conversion – without any technical knowledge or extra time investment.
Seamless Inventory integration means MINI and dealership incentives are delivered accurately across your website, including vehicle information pages, where shoppers are the most likely to convert. The fully automated process ensures total control and consistency – from your own specials to group or OEM-level incentives. And it’s easy to adjust everything – from page appearance to specific publishing rules.
Inventory Digital Marketing
Dealer.com synchronizes everything you need to digitally market and merchandise your lot. Connected tools bring vehicle data to life through automation and analytics, powering successful pricing and brand strategy across your website and syndicated everywhere your customers shop for cars.
Success starts with Inventory Lifecycles – which combines the industry’s most powerful automation with complete visibility across your digital strategy. Lifecycles provides centralized insight into every vehicle on your lot, the ability to forecast effectively, and the power to execute profitable merchandising strategy accurately and instantly on your site and throughout the web.
Digital Advisors guide your Dealer.com experience. Expert navigators of our organization, they coordinate our teams and engage with top level dealership decision makers to ensure success – from initial launch to long-haul advocacy. Over the life of your Dealer.com partnership, they’ll consistently work to understand your goals and suggest effective courses of action to map them to our technologies, services, and resources.
24/7 Dealer Support
When you need answers and resolution fast, call on Dealer Support. Our team of support professionals is here for you 24/7, and typically resolves technical issues in just one call. Dealer Support is embedded within our company, working alongside the rest of our teams to solve challenges quickly and easily.