Dealer Insights

Your go-to source for industry news, digital marketing best practices, and thought leadership to drive results at your dealership.

Videos

Transform inventory merchandising with Dealer.com’s new Vehicle Deal Pages

Dealer.com’s all new Vehicle Deal Pages bring more of the data and information shoppers need and want to the VDP experience, integrating a comprehensive digital retailing workflow and state-of-the-art inventory merchandising. The…

March 21, 2019
Article

Digital Retailing: Key Trends to Watch and Actions Dealers Can Take

March 21, 2019
The car-buying experience is in need of change and the process length is just the…
Article

What You Need to Know About Google My Business and Store Visit Tracking

December 3, 2018
Google My Business (GMB) has long been one of Google’s key tools for business listings.…
Case Studies

Carl Cannon’s Holistic Digital Marketing Strategy with Dealer.com

October 9, 2018
Carl Cannon Chevrolet Buick GMC needed a strategic, transparent advertising and SEO partner to help…
Videos

Learn the Keys to Effortless Website Personalization

September 14, 2018
Discover Specials Campaign Manager and Experience Optimization   Colby LeFevre, Dealer.com's Senior OEM Product Manager,…
Videos

See how the new Specials Campaign Manager simplifies specials creation.

June 11, 2018
Dealer.com’s new Specials Campaign Manager simplifies the promotion of specials on dealer websites. See how…
Research

Discover how to put the right car and the right offer in front of the right shopper with personalization.

June 11, 2018
Keys to Personalization on Dealer Websites The increasing availability of consumer shopping data has made…
Videos

Designing VDPs that Drive More Deals

May 4, 2018
Learn how Dealer.com is using UX data and research to define a VDP experience that…

What Dealers Need to Know About Google’s Mobile Page Speed Announcement

April 13, 2018
Google recently announced that in July 2018, the mobile algorithm* for ranking websites will start…
Article

Google’s PageSpeed Insights Tool: Now Updated with Real User Data

February 6, 2018
Google recently made a welcomed update to their PageSpeed Insights (PSI) tool so that it…
Article

It’s Time to Get Personal: 3 Ways a Tailored Website Experience Fuels Results

October 14, 2017
One size doesn’t fit all when it comes to the vehicles people drive so why…

FILTER BY:

Categories

Resource Types

Tags