Dealer Insights

Your go-to source for industry news, digital marketing best practices, and thought leadership to drive results at your dealership.

Article

Partner with SEO Experts to Pass the Competition

It has been a whirlwind year for the automotive industry. In order to keep pace with change, consumers are adopting new ways of navigating the vehicle ownership cycle while keeping themselves and their families safe. Whether they’re in the…

November 3, 2020
Article

Are You Up to Speed on the Google Page Experience Update?

April 7, 2021
You may have heard, or surmised from the title, that Google will be updating their search algorithm to include a signal called Page Experience.   This update is set to launch in…
Article

3 Ways to Offer Shoppers a Differentiated Digital Experience

March 22, 2021
Automotive digital marketing and avocados have something in common – both have fairly short “Best By” consumption timeframes, where something that recently seemed…
Article

Tips for Personalizing Marketing Initiatives to Drive Site Traffic

March 15, 2021
It’s been a long time coming, and there is no going back now: your dealership website merits just…
Article

Real Photos Equal Real Leads

March 10, 2021
By Casey Corcoran, Lead Product Analyst & Jeffrey Pierce, Sr. Director, UX  Key Take-Aways  90% of customers say photos are an important aspect in…
Article

Why Ease and Efficiency Matter in Website Innovation

January 26, 2021
By Bob George, AVP Product Management for Dealer.com More than ever before, consumers in the automotive industry expect a personalized and intuitive digital shopping experience. Whether…
Article

Breaking Down the Online and In-store Divide for Shoppers

October 29, 2020
If you had a chance to tune in for the Cox Automotive Forward Focus session Breaking Down the Online…
eBooks

Find the Right Vendor For Your Vision

September 10, 2020
Your dealership deserves a digital marketing solution that checks all the boxes. Now that you’ve…
eBooks

Establish Your Vision: Digital Customer Experience

September 10, 2020
To deliver a hybrid buying experience, dealers must rethink their operations and make meaningful changes.…
Article

Dealer.com to discontinue support of Internet Explorer 11

September 3, 2020
Microsoft has officially announced plans to end support for Internet Explorer 11 (IE 11) next…
Article

Five Questions Every Car Dealer Website Should Answer

September 1, 2020
By Bob George   Today, almost all roads lead to a dealer’s website, even (and sometimes…

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