Dealer Insights

Your go-to source for industry news, digital marketing best practices, and thought leadership to drive results at your dealership.

Article

A Message from Wayne Pastore, Dealer.com General Manager and Vice President

As your digital marketing partner, our primary job is to support you and help your dealership succeed. We will be publishing insights and best practices over the next days and weeks and our A-team of Performance Managers, industry, and digital marketing experts are ready to help you make confident decisions to keep your business moving forward, now and in the future. READ MORE ->

March 20, 2020
Article

A New Focus On The “Online to In-Store” Consumer Experience

March 24, 2020
Watch as Bob George, AVP of Product Management at Dealer.com, details how dealers can better…
Article

Spotlight on Accessibility

October 24, 2019
Dealer.com’s Head of User Experience answers your questions on this hot topic.  With the number…
Videos

Transform inventory merchandising with Dealer.com’s new Vehicle Deal Pages

March 21, 2019
Article

Digital Retailing: Key Trends to Watch and Actions Dealers Can Take

March 21, 2019
The car-buying experience is in need of change and the process length is just the…
Article

What You Need to Know About Google My Business and Store Visit Tracking

December 3, 2018
Google My Business (GMB) has long been one of Google’s key tools for business listings.…
Case Studies

Carl Cannon Holistic Digital Marketing Strategy with Dealer.com

October 9, 2018
Carl Cannon Chevrolet Buick GMC needed a strategic, transparent advertising and SEO partner to help…
Videos

Learn the Keys to Effortless Website Personalization

September 14, 2018
Discover Specials Campaign Manager and Experience Optimization   Colby LeFevre, Dealer.com's Senior OEM Product Manager,…
Videos

See how the new Specials Campaign Manager simplifies specials creation.

June 11, 2018
Dealer.com’s new Specials Campaign Manager simplifies the promotion of specials on dealer websites. See how…
Research

Discover how to put the right car and the right offer in front of the right shopper with personalization.

June 11, 2018
Keys to Personalization on Dealer Websites The increasing availability of consumer shopping data has made…
Videos

Designing VDPs that Drive More Deals

May 4, 2018
Learn how Dealer.com is using UX data and research to define a VDP experience that…

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